This report seeks approval for the delivery of a pilot project to encourage local businesses to develop and/or improve their online presence and connection with their customer base through social media platforms.

In accepting the recommendation, Cabinet will approve the project and the funding proposal as set out in paragraphs 4.1 and 4.2 of the report.

The subject of the decision:

This report sought approval for the delivery of a pilot project to encourage local businesses to develop and/or improve their online presence and connection with their customer base through social media platforms.

Alternative options considered:

None.

The reason for the decision:

Cabinet was satisfied that this project had been developed with reference to the Council’s Response and Recovery Plan in response to a call for projects by the Local Enterprise Partnership under the Community Renewal Fund.  The fund had designated North Yorkshire County Council as the lead authority who had in turn delegated the development of proposals for some themes to the Local Enterprise Partnership.  The Community Renewal Fund prospectus outlined how funds were made available to lower tier areas and set out how bids were scored on a number of criteria.

The decision:

That Cabinet approves the project and the funding proposal as set out in paragraphs 4.1 and 4.2 of the report.